What is The Creativity Conference?
In addition to showcasing the work of floral designers and event planners, the event, held in Turkey, encompassed a day of B2B meetings and an enlightening day of conference seminars. With prestigious speakers and interesting panellists the conference provided a diverse range of perspectives on creativity and innovation within the events industry, with a strong emphasis on global trends, cultural insights, and the importance of sustainability.
In the short clip below, luxury event stylist Jen Gould shares her insights on how each designer brought a unique perspective to the exhibition’s theme.
Our takeaways from Antonio Paraiso’s Keynote
Antonio Paraiso’s keynote speech offered invaluable insights for wedding planners and designers, emphasising the transformative power of art in elevating the luxury wedding experience.
Paraiso stressed that art is more than just decoration; it’s a strategic tool to enhance client experiences, elevate your brand, and command premium pricing.
- “Artification” is Key: Think beyond traditional wedding planning. Transform your services into works of art by incorporating artistic elements, weaving captivating stories, and drawing inspiration from diverse cultures.
- Inspiration is Everywhere: Look beyond the obvious. Find inspiration in art, history, cultural traditions, and even sensory experiences to create truly unique and memorable weddings.
- Tell Compelling Stories: Every wedding has a unique story. Weave these narratives into the event planning process, incorporating cultural elements and personal touches to create a deeply meaningful and emotionally resonant experience for your clients.
- Embrace Collaboration: Partner with artists, musicians, and other creatives. Integrate their talents into every aspect of the wedding planning process, from venue selection and decor to entertainment and guest experiences.
Paraiso challenged wedding planners and designers to view art as a strategic asset, not just an aesthetic addition. By embracing creativity and integrating art into every aspect of their work, wedding planners and designers can elevate their offerings, create truly exceptional experiences for their clients, and establish themselves as leaders in the luxury wedding market.
Local and international sponsors
The exhibition featured 20,000 scented flowers from Parfum Flower Company, Phalaenopsis orchids from Walter, and a wide variety of roses from Royal Flowers, The Elite Flower, Voorn Spray Roses, Florsani, Broekhof, Bernhard, and Decorum, giving attendees the opportunity to meet some of the best floral growers and distributors for luxury weddings.
The team from KM Events supported each of the designers in bringing their designs to life, with Karaka supplying tableware, linen and glassware.
Completing the picture, the UK’s “Wedding Hair and MakeUp by Lisa” ensured the designers looked their best for the 2 day, 3 night event.
The 2024 Table Design Exhibition was an undeniable success, leaving a lasting impression on all who attended.
