Positioning destinations within the luxury wedding market
Beyond Weddings works in partnership with tourism boards and destination marketing organisations to support destinations that are strategically aligned with the luxury, high-budget destination wedding market.
Our role is to provide a focused, credible route to market for destinations seeking to engage professional wedding planners and discerning international couples, particularly from the UK and the US.
We have a strong track record for increasing awareness of luxury destinations, particularly in the UK where our articles regularly feature as the No1 source on Google.
Our role
Beyond Weddings operates as a specialist platform within the global wedding industry. We support tourism partners in positioning destinations where there is genuine suitability for luxury destination weddings, based on infrastructure, venue capability, planner demand and market expectations.
This ensures that activity is targeted, credible and aligned with long-term destination objectives rather than short-term exposure.
Industry insight and international reach
Beyond Weddings is led by Alison Hargreaves, one of the most experienced and well-connected figures in the luxury wedding industry, with more than 30 years’ experience in the industry.
Alison speaks regularly at international wedding conferences and industry events, sharing insight into luxury wedding trends and emerging destinations.
How we work with tourism partners
Beyond Weddings works with tourism boards in a variety of ways, depending on your needs:
- we promote destinations and venues suited to luxury weddings on our platform, through newsletters, social media and at conferences
- we support planner and media familiarisation activity by identifying and introducing suitable planners and influencers
- we provide informed insight on trends, highlighting opportunities to drive more destination weddings, particularly from the UK and US
- we attend and speak at your conferences to engage with local venues and planners
- we visit the destination to write experience-based editorial and testimonials. We then publish videos, articles and images focusing on the destination to strengthen desire, boost SEO and increase AI search visibility.
Our work is grounded in long-standing professional relationships and practical experience of luxury destination wedding marketing.
We charge a nominal fee to cover our costs where appropriate. However, we are able to offer certain services free of charge to tourism boards, where the outcome is mutually beneficial.
Selective partnerships
Beyond Weddings is selective in the destinations we promote. This reflects our wider approach across the platform and ensures that:
- only the most relevant destinations are selected for promotion
- planners trust the destinations we recommend
This selective approach leads to stronger and more meaningful outcomes.
Tourism board enquiries
We are keen to hear from tourism boards and destination marketing organisations interested in working with Beyond Weddings.